Modularity is a key message for GEA, the system provider, when it comes to presenting liquid and frozen process solutions on the leading Chillventa trade fair. The key visual used in 2016: a monumental tangram game, made of virtual
ice modules that can be reconfigured in seven ways to represent the seven areas of GEA refrigeration solutions.
Accompanying ideas for all fair presentations and booth activities include numerous program points, in this case e.g. live ice sculpting and frozen-in machines on display.
Effective teaser invitations and reminders? Going out digitally and via direct mailing. Sales offices worldwide are equipped with locally customizable templates.
The graphics concept is tailored to the booth builders’ specifications, here with meeting point pillars for every application area and a giant “cold chain” info wall.
As a guide for visitors and staff, a map and info folder as well as reception and catering materials complete the booth equipment.