Emotional product staging | GEA Pumps

GEA’s pump technology is the heart of every process, in the food industry and beyond. GEA researchers and developers keep perfecting the pumps with heartfelt dedication. „Our Heart Pumps For You“ is the image message the global GEA company wants to project. To achieve that in an emotional way we have digitally brought a pump to life.

The 22 sec. video clip from our agency’s 3D animation studio follows the passionate heartbeat that makes the lively GEA pump propel the flow process.

Heart key visual

Out of the ordinary: The elaborate free deformation of the pump body in the heartbeat rhythm without a simplifying joint structure.

Key visual on websites

This is us! GEA places the clip in central positions on pump web pages of the company website, in presentation media and at events.

Key visual on laptop
Key visual on smartphone

Please share! On social media pages the original design of the clip intrigues viewers even when they are not looking for pump solutions at present. It will help them remember later when they are.

Campaigh visual on give-aways

The pleasing “Heartbeat” visual in the clip is also used in offline media to project the message further – on give-aways and in print materials that are a valuable support in every sales contact.