Who has a better idea of media technology than a specialist planner? All specialist planners together! Year after year, our team is taking the MEDIENPLANER FACHTAGUNG on tour, a conference series dedicated to these competent professionals and their questions.
Renowned providers of audio/video media technology invite the experts to a day of professional exchange and networking. Our team ensures the efficient planning and implementation of all events. With the redesign of the 2023 brand identity, our specialists set the tone for optimum appeal to the discerning target group.
The MEDIENPLANER FACHTAGUNG takes place four times a year in hotspot tech cities in German-speaking countries.
On the job from Munich to Berlin
With a full-service package, our agency ensures that the event is carried out efficiently and effectively.
- Creating, synchronizing and updating budgets and schedules
- Researching locations, catering, attractions in the area and travel/accommodation
- Professionally preparing each event station together with host partners
- Handling on-site event management to ensure everything runs smoothly
- Supporting success with invitations, announcements and reports on the web/in social media
Four spectacular venues at the MEDIENPLANER FACHTAGUNG 2023 made our events the talk of the day – and beyond the day:
- Crestron Experience Space in Frankfurt City
- Cult soccer arena An der alten Försterei, Berlin-Köpenick
- Sennheiser production site for legendary microphones in Hannover-Wedemark
- Panasonic Customer Experience Center in München-Ottobrunn
Tech-affine brand presence
As only those who change stay on track, our agency team created a new contemporary marketing presence for the event program in 2023 for maximum appeal with the target group:
- Logo and corporate design with a technophile color and shape scheme
- Orange-colored signet visualizing the meeting point/networking function
- Website with responsive design and streamlined, intuitive user guidance
- Cohesive presentation of the participating brand partners, upscaling the offer
- Corresponding location branding on event sites
- Corresponding design of mail and social media communication
Streamlined registration and response processes
The agency team also redesigned the registration and response processes to facilitate administration and lead generation. Interested web visitors can go to the desired registration option with a single click. Automated reminder emails keep them up to date with the preparations and increase anticipation. The brand companies involved in the event can track all registrations live and use leads immediately.
For this, the services provided by our specialists included:
- Devising an optimized, trouble-free registration and response concept
- Providing and programming registration forms and reply mailing modules
- Professional data management and technical transfer to CRM systems
- Automated issuing and sending of participation certificates
Week after week, the agency team presents preliminary reports, updates, reviews of completed events and video highlights on a specially created LinkedIn channel.
