Single-use containers and tools – easy to use and contamination-free – are nothing new in the pharma world. But a single-use disk stack centrifuge bowl made entirely of plastic? For the developer GEA and the responsible agency, this is a major announcement – and something never seen before.
Such an innovation deserves an outstanding introduction. Our team finds a medical-affine name: "GEA kytero".
An image trailer sets the first highlight, featuring dynamic 3D animations with a futuristic soundtrack to define the product's appearance.
Serialized LinkedIn posts over 8 weeks clearly convey the complex features and benefits.
A separate campaign places the GEA kytero alongside other industry innovations: "Energizing Pharma. Energizing You."
Roll-ups for trade shows and events, as well as print ads, keep the topic in the offline conversation.
The agency's editorial team delivers comprehensive informational material for the interested professional community – from technical screen presentations to detailed whitepapers.
